"NUTTELEX MARGARINE" - 15" TVC STORYBOARD
PICTURES

VISUAL DESCRIPTION

VOICE OVER
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Opening Shot:

Organic Vegetables, Sunflowers, and Seeds on a rustic wooden bench. The camera moves in amongst them.

"NUTTELEX MARGARINE....
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As we move in closer a glow begins to appear within the Pumpkin, Carrot and Red Pepper ....  

..the glowing 'soul' animates out of the vegetable and begins to form the 3D words...

 

"MADE FROM ONLY ...

"Vitamin A, D, E"
(shimmering and wispy)
 
The Cabbage, Spinach, and Avocado appear more in the foreground... "NATURAL PURE VEGETABLE OILS.

The 'soul' of the Cabbage, Spinach, and Avocado rise..

 
...to form the 3D words:
"All Natural"
"CONTAINS THE RIGHT...
The NUTTELEX Margarine container begins to appear...and the Sunflower comes more into the foreground.  

The 'soul' of the Sunflower and Sunflower Seeds rise...

"BALANCE OF ESSENTIAL...
...to form the words:
"Milk Free"
 
The NUTTELEX container is clearly in view. A glass jug of Canola Oil and the Canola Seeds are in foreground. "VITAMINS....

The 'soul' of the Canola Oil and Seeds/Plant rise in the air...

 
...forming the words:
"Omega 3 & 6"
...AND MINERALS
The Camera moves up and over the NUTTELEX container.  
Coming to rest directly over the top of the NUTTELEX container. "NUTTELEX - THE HEALTHY
The camera zooms into the NUTTELEX Character, who appears to lift off the container. "CHOLESTEROL FREE ALTERNATIVE!"
The Character 'winks' as the Heart pulsates. (SFX: TWINKLE)
The background behind the character zoom-mixes to the final shot. (SUNG)

"GOOD HEARTS

Final Shot:

The Camera pulls out from a plate of toast with spread and containers of NUTTELEX margarine.

 
Revealing the pack shot of two NUTTELEX containers of margaine in an attractive table setting. LOVE NUTTELEX"!

The graphics appear:

"The True Margarine"
"Available at Supermarkets Now

The LOGO: "Nuttelex is Nutritious" Pulses to a small 'twinkle' SFX.

 

Contact: gaylene@raynbird.com